COMMERCIAL GROWTH × AI STRATEGY
Transform AI into a Business Operating System for Growth
Connecting Strategy, Marketing, Sales, CRM, Data, and AI into one decision system your business can actually use.
For executives, business owners, and team leaders who want to turn information into decisions they can act on.
10+ Years in Digital Marketing, Sales Leadership & AI
Choose the Path That Fits Your Goal
Executive & Strategy — Chanikan
Leadership, Strategy and AI-Enabled Business Transformation
Explore Chanikan’s experience across commercial growth, marketing, sales, CRM, data and operations—along with her approach to building AI-enabled decision systems, cross-functional alignment, and scalable business growth.
Path B
Learn and Build with AI
Business owners · marketing professionals · sales professionals · managers · consultants · working professionals
Explore practical courses, live training, strategic frameworks, and AI workflows designed for real business work.
AI-Native Strategy Built Around Real Business Decisions
AI creates value when it is connected to business context, clear metrics, human judgement, and a practical operating rhythm.
From Disconnected Functions to One Decision System
Unified KPI Architecture
Create a shared performance language across strategy, marketing, sales, CRM, and operations.
Cross-Functional Decision Systems
Connect fragmented information into priorities, risks, and decisions that leadership teams can act on.
Human-Reviewed AI Workflows
Use AI to accelerate analysis while keeping business context and human review at every critical decision point.
Executive Insight Translation
Turn complex data into concise executive briefs, clear signals, and practical next actions.
From Business Signals to Confident Decisions
An AI-native workflow should not start with tools. It should start with the business question, the evidence available, and the decision that must be made.
Frame the Business Question
Clarify the decision, scope, assumptions, and desired outcome.
Connect the Evidence
Bring together relevant signals from strategy, marketing, sales, CRM, finance, and operations.
Analyse with AI
Use AI to detect patterns, exceptions, risks, and possible explanations.
Review with Human Judgement
Test the output against business context, limitations, ethics, and operational reality.
Turn Insight into Action
Translate the analysis into priorities, ownership, timelines, and measurable next actions.
AI accelerates the analysis. Human judgement remains accountable for the decision.
MAYA OS · Commercial Intelligence System
Diagnose Before Prescribing
An AI-assisted, human-reviewed decision-support framework connecting strategy, marketing, sales, CRM, data and operations.
01
Collect & Connect Data
02
AI Analysis
03
Human Review
04
Priority Setting
05
Action Plan
Decision-support only. No claim of perfect diagnosis, zero bias, autonomous decisions, or guaranteed results.
What I Build with AI
All public projects use fictional, public, self-created or fully anonymised data. No employer-confidential information is used.
-
AI Customer Journey Navigator
A concept prototype for identifying where customers sto…
-
AI Executive Decision Brief
A prototype process that turns fragmented data into a o…
-
AI Workflow Automation Blueprint
A demonstration of automation design with review gates …
Live Training
AI-NATIVE STRATEGY LIVE LAB 2026 — live online, Sunday 20 September 2026.
Coming Soon
Learn to Apply AI in Practical Business Work
Programmes built for business diagnosis, decision-making, and workflow — every course is Coming Soon.
AI-Native Business Strategy Lab
Coming Soon
Executive AI Decision-Making
Coming Soon
AI for Commercial Growth
Coming Soon
AI Native Strategy Lab
A monthly membership for learning, testing, and evolving AI-native business thinking.
Coming Soon
Experience & Expertise
Experience & Expertise — Chanikan
Ten-plus years between the operating floor and the strategy room
10+ Years in Business — from media production and digital marketing through to multi-branch sales team leadership at director level.
The path started in media and analytics at MCOT, moved through Digital Marketing Manager roles across hospitals and aesthetic clinics, then to Digital Marketing Senior Manager at a listed luxury property developer, and most recently to Sales Director, leading a 10-branch aesthetic clinic sales organisation nationwide.
That sequence matters. Strategy written by someone who has managed real media budgets, chased real leads, and carried real monthly numbers tends to be strategy a team can actually execute.
+69%
Growth in Surgery L category sales as Sales Director
200%
Of quarterly target (THB 66M vs THB 33M)
THB 48M
Monthly revenue, company's 6-year high
10 branches
Operating scope, with a team of 16+
01 — AI Strategy & Business Workflow
AI Strategy & Business Workflow Design
Designing AI into the way teams think, analyse, and make decisions — helping work move faster, become more data-informed, and operate as a connected workflow rather than as a collection of isolated tools.
02 — Digital Marketing Strategy & Media Execution
Digital Marketing Strategy & Media Execution
The foundation that keeps strategy grounded — real media budgets managed across Google, Meta, TikTok and LINE for high-value businesses, from aesthetic clinics to THB 10–40M residential property. Campaign structure, audience segmentation, lead-quality criteria, and connecting online acquisition to the offline service journey.
Commercial diagnosis
Find the root cause before prescribing — instead of defaulting to more budget.
KPI systems & executive dashboards
Formula-linked metrics built to hold up in C-suite reporting.
Marketing–Sales–CRM integration
Close the handover gaps where customers quietly drop out.
AI-assisted workflow
Remove repetitive load while keeping decision reasoning auditable.
Media budget management across Google, Meta, TikTok, LINE, Website and SEO/SEM
MA Communication Arts, UTCC — First Class Honours, GPA 4.00 · Google Analytics Academy: Advanced Google Analytics, Google Analytics for Beginners · Data + AI Marketing Communication (NIDA) · Claude 101, Anthropic Academy
Every Upmoneyday programme is built from work that was actually owned and delivered — not theory reassembled into a curriculum. What gets taught is what was used to make decisions when the numbers were at stake.
Achievements from employed leadership roles. Not Upmoneyday client results.
Free Resources
A set of templates and frameworks for business diagnosis and decision-making, including the Business Diagnosis Canvas and Executive Decision Brief Template.
Coming Soon
Insights
Writing on diagnosing business problems, working AI-natively, and building one shared performance language.
-
ทำ Influencer Marketing ด้วยสูตรลัดหาให้เจอว่า”ลูกค้า”คือใคร
เรื่องน่าเศร้าของการตลาดออนไลน์ที่ไร้กลยุทธ์ด้านข้อมูล …
-
AI Native Is a Work System, Not a Tool List
Being AI-native is not measured by how many tools you u…
-
Diagnose Before Prescribing: Why Growth Problems Are Often Misdiagnosed
Growth problems are usually diagnosed from the most vis…
-
From Fragmented Metrics to One Shared Performance Language
When every team measures on its own metric, the organis…
Work Together on Business Strategy and Growth
Open to conversations with business owners, executives, and teams looking to connect Digital Marketing, Sales, CRM, Data, and AI with real business operations.
Frequently Asked Questions
Answers about AI-native thinking, MAYA OS, learning programmes, and ways to collaborate with Upmoneyday.
Upmoneyday is an AI-native business strategy and learning platform that connects business strategy, commercial growth, marketing, sales, CRM, data, AI, and operations into practical frameworks, learning programmes, and decision-support systems.
AI Native is not about using the greatest number of tools. It is about redesigning how people think, analyse, decide, and work, with AI embedded in the workflow and human review retained at critical decision points.
MAYA OS is an AI-assisted commercial intelligence framework designed to organise business information, identify important signals, and turn insights into decision priorities and practical actions. It uses fictional, public, self-created, or authorised data only.
The programmes are designed for executives, business owners, managers, marketers, sales professionals, strategists, consultants, and working professionals who want to apply AI to real business work in a structured way.
Yes. Upmoneyday supports pay-per-course programmes, live training, and the AI Native Strategy Lab subscription. Every programme is Coming Soon — see pricing and member benefits on each programme's own page.
Coding is not required for beginner-level programmes. The learning starts with business thinking, workflow design, structured questioning, and decision-making before progressing to automation or AI agents where appropriate.
No. Upmoneyday does not guarantee sales, revenue, profit, or individual business outcomes. The content and guidance are intended to support learning and decision-making. Results depend on context, data quality, implementation, and organisational factors.
Please submit the objective, scope, audience, preferred timing, and expected outcomes through the Contact form. The information will be reviewed before a suitable next step is proposed.
All public projects use fictional, public, self-created, or fully anonymised data. No employer-confidential information is used.